Before start Weibo marketing,We need to figure out what is Sina Weibo. Then we can better understand how to design Sina Weibo marketing strategy.Weibo, the Chinese word for micro blog, is the most popular and rapidly growing twitter-like social networking platform in China. Weibo uses a format similar to its American counterpart Twitter with key difference being that it is used almost exclusively by Chinese language speakers.
Now you may wonder what Weibo advertising can do.
The data related to Weibo
1, 382 million users, 83% of them are young people born after 1980
2, 81% of Weibo users have high school degrees or higher
3, The total income of Weibo users is 1.7 trillion RMB, which equals the GDP of Italy in 2011
4, Weibo users purchase 55% of the goods and services in China
5, 56.3% of them are SINGLE, which means great consumption potentiality in the foreseeable future