If we want to do Wechat marketing,We need to know what is Wechat and Wechat official accout (Wechat business account).As we know,like facebook and twitter,Social Media is the perfect platform for maintaining customer relations and to strengthen them. There are a lot of examples where social media is used for advertising and creating new customers. In order to set up China online marketing,Wehat marketing strategy is always the first tool that most brands pay attention.
As we know,Wechat is the most popular social Media platform in China.It’s currently the number one social media platform with 860 million users. WeChat is currently by far the most interesting piece of software out on the Chinese market. Imagine Facebook, Paypal, Ebay and Whatsapp all combined in one App and you come pretty close to what Wechat promotion can do. No wonder there’s not a single smart phone in China that does not have WeChat installed.
The data of Wechat
1, 1.2 billion people have a registered account on WeChat including 570 million daily active users. Among 1.2 billion users, there are 150 million users that are outside of China.
2,60% of the active users on WeChat have between 20 and 29 years old.
3,WeChat is proposed in 21 language versions and the application is used in more than 210 countries in the world.