Wechat marketing/Wechat promotion

If we want to do Wechat marketing,We need to know what is Wechat and Wechat official accout (Wechat business account).As we know,like facebook and twitter,Social Media is the perfect platform for maintaining customer relations and to strengthen them. There are a lot of examples where social media is used for advertising and creating new customers. In order to set up China online marketing,Wehat marketing strategy is always the first tool that most brands pay attention.

As we know,Wechat is the most popular social Media platform in China.It’s currently the number one social media platform with 860 million users. WeChat is currently by far the most interesting piece of software out on the Chinese market. Imagine Facebook, Paypal, Ebay and Whatsapp all combined in one App and you come pretty close to what Wechat promotion can do. No wonder there’s not a single smart phone in China that does not have WeChat installed.

The data of Wechat

1, 1.2 billion people have a registered account on WeChat including 570 million daily active users. Among 1.2 billion users, there are 150 million users that are outside of China.

2,60% of the active users on WeChat have between 20 and 29 years old.

3,WeChat is proposed in 21 language versions and the application is used in more than 210 countries in the world.

Wechat Official Account

Brands can set up WeChat official account.It includes Wechat service accounts and subscription accounts. And Wechat Official account can not only send out text and multimedia-embedded messages to the followers, but also have many more advanced features such as mobile sites, HTML5 games, customized menus and auto replies based on user input.

Wechat Moments

The WeChat Moments is like Facebook news feed.But it’s only from your contacts.And It allows promotional feeds.So many brands use it for their Wechat marketing campaigns.When doing Wechat promotion,brands can share events and news to followers to let users know more about brands.

WeChat Wallet

As WeChat 5.0 has introduced a new function called Wechat Wallet, it makes the users able to conveniently make purchases online and offline within the WeChat app.When brands do Wechat marketing,they is another choice which is offer online store on Wechat.

Location-based Features

This is also a very useful tool.When do wechat promotion,some specific brands need the user to know their location.For example,Shops, restaurants, bars, cafes… And Wechat can let users find the nearest fun places.