Hard selling and soft selling are two different marketing direction.Soft marketing is very subtle.Now hard selling is depressing and Soft Selling is uplifting.As Soft news marketing(online advertorial marketing) is not like Chinese newspaper advertising.It is a term for news that is not necessarily time-sensitive. And Soft news includes profiles of people, events, or organizations. Also Soft article takes a step back from the headlines to explore an issue in depth. So Soft news marketing is an solution for business to increase the exposure of brands,manage crisis,enhance the brand’s profile and awareness,a better solution than Chinese newspaper advertising.
1,Exhibit on authoritative media, enhance brands profile and awareness
Authoritative media is justice and authoritative in netizen mind.The netizen trust the media and can easily accept the content which the media broadcast.Soft marketing is very helpful to increase brands awareness and influence.
2,The online advertorial is permanent,so the effects are constant.
Once the Soft article have been posted,it will be permanent on the media.So the content of soft article can spread constantly.The brands’ awareness and profile can be better and better in the audience’s mind.
3,Interpret the brand profile completely,accurately.
We create soft news (online advertorial) with a long passage to transfer the brands’ information.It means that the soft news can broadcast brands’ information completely and accurately.
4,a wide coverage to spread the brands’ information
As we post the soft articles at online media,the audiences can see it at any place.We don’t need care about that the audiences’ location is in the south of China or north of China.That means the brands’ information can reach any place.
5,cost-effective, help the brands to save advertising cost
Soft news marketing(online advertorial marketing) cost is much lower compared with other ADs form.And it’s also effective.So soft marketing very useful to establish the brands in China.
6,More exposure in the search engine.