Great changes are taking place in the door and window industry. Once it was “scattered, messy, small, weak” but now the door and window industry are in the transformation and upgrading.A large number of low quality enterprises are eliminated. Coupled with the strengthening of the market and industry integration, the whole industry is becoming more and more clearly showing a “four modernizations” trend.
First of all: Branding
After years of development, the number of doors and windows enterprises has increased dramatically. So, in the fierce market competition, who will win? Must be brand enterprise. In recent years, the sales of brand enterprises have risen steadily, and they have squeezed the market of non brand enterprises. This is also one of the reasons for some non – brand enterprises to shut down in recent years. In the door and window industry, the vast majority of enterprises can only say that they have registered a “brand” and can not be called “brand”. The brand is not equal to the brand, the brand is very simple, the brand is a system, must have the strength support. There are culture, goodwill, service and management system behind the brand. Just like “Rome is not built in a day”, the brand is not three days and two months can be set up, but it takes a long time to precipitate.
There is a idiom called “excellence”, that is to say good and pursue better, a little like the Olympic spirit, the pursuit of “faster, higher and stronger”. “Lean” is usually used to describe the manufacturing industry and to pursue the perfect quality of the product. In fact, in sales, services can also be described as “lean”. China’s doors and windows industry experienced from scratch, from small to large, from weak to strong and dominating the world crown still has a long way to go. However, most doors and windows businesses are still in the extensive stage, whether they are products or management, whether sales or services. The direction of doors and windows industry and industry transformation is from “extensive” to “lean”.
In today’s society, the Internet has been as ubiquitous as water and mercury. The newly developed post-90s consumers are more known as the “Internet generation”. The doors and windows of the Internet industry, is to make full use of the Internet this tool, for their production and business wings. Some doors and windows dealers, plus a lot of WeChat friends, built a lot of WeChat group, do group, dissemination of product information and knowledge of the industry, WeChat group Friends of friends and positive answer on the question of doors and windows. Over time, these WeChat friends and friends become customers from fans. The Internet of doors and windows industry is actually changing the idea of distributors rapidly, embedding “Internet chips” into the brain, and using the Internet to serve their businesses. The Internet is an efficient tool, and behind this tool, it is still a link to the “human” relationship. The Internet allows dealers to have a chance to understand more people, make communication more smooth, make information more transparent, and in fact greatly save the cost of business.
The competition pattern of the industry has undergone significant changes. The typical performance is that more and more listed companies are coming. Meanwhile, mergers and acquisitions of listed companies are becoming more frequent. In fact, the competition between the listed companies and the non-listed company is essentially unfair. Why? Because the listed companies have sufficient funds, in the business process flow is abundant, resourceful. The non-listed company did not profit can’t do anything difficult to survive. The listed companies can compete for the market with their rivals, or directly use their capital means to launch mergers and acquisitions for their competitors. Many large businesses are growing through mergers and acquisitions. In the future, there will be more and more listed companies in doors and windows industry. There will be more and more mergers and acquisitions, and the market share will also become more concentrated. It’s either going public or being acquired by a listed company, or co operating with a listed company, or building lean and tough manufacturing or service system. This is the way ahead for most of the doors and windows businesses.
Entering the 2018, the door and window industry is developing a number of gratifying changes – branding, lean, Internet and capitalization. Some outstanding doors and windows enterprises began to act on the road of “four modernizations”. This will also lead to more and more enterprises from the “volume” to “restore justice”, find the direction in the increasingly clear trend.
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