From the perspective of brand, luxury brands have entered the downward line, but from the product point of view, luxury brands are entering a new golden growth point, driven by brand driven era into the era of product driven. And this luxury product driving era is also a process. We believe that in about 5-10 years or so, it will eventually start to enter the era of customer driven, which is the era of C2B or C2M. By that time, consumers no longer need brands and no longer need brand – designed products, because consumers are one of the designers of the product.
Finally, let’s talk about other factors that influence the spring of luxury goods. Besides the external factors such as customs inspection and anti-corruption, there are four other factors.
The upgrading of consumption is the first driving force to the development of the luxury industry, although with the evolution and development of business, between the mass consumer goods and luxury products and the gap between the price gap will be more and more small, but in quite a long period of time, luxury consumption upgrade is still the biggest beneficiaries.
2, the Internet
The Internet, especially cross-border logistics and smooth flow of information is to promote the further development of the luxury market and a huge driving force of consumption globalization is through the Internet and all kinds of innovative technology, let the distance of luxury brands and consumers more and more short, and will be short to no intermediate links.
3, global economic integration
The global price integration process under the trend of global integration, profit index and tariff is still the main factor affecting the price of luxury brands, but because of the development of the Internet, information flow and logistics unobstructed, the brand has not deliberately in one country or region to obtain high profits, while tariffs are gradually reduced, so the luxury brand to start the implementation of the global price integration strategy, which to some extent promote luxury consumption growth, especially the growth of domestic consumption.
4, the trend of brand popularity
The brand popularity of almost all brands are in the development of low price products can adapt to large groups of customers at the same time, a variety of product diversification attempts, although a certain degree of the brand value is affected, but let the brand gain more customers, gain greater market space, of course, also promoted the prosperity of the luxury market.
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