In February 11th, the China Institute of information and Communication published the analysis report on the operation of China mobile phone market in January 2018. The report shows that in January 2018, China mobile phone market shipments were 39 million 64 thousand units in January 2018, a year-on-year decline of 16.6%; a total of 51 new models were listed, down 19% from the same period.
Among them, the smart phone shipments were 36 million 282 thousand, down 19.4% from the same period last year, accounting for 92.9% of the domestic mobile phone shipments in the same period, of which 29 million 457 thousand of the Android mobile phones were shipped. 33 new models of smart phones were listed, down 35.3% from the same period, accounting for 64.7% of the total number of new mobile phones in the same period.
In terms of brand composition, China brand mobile phone shipments in January 2018 were 33 million 495 thousand, down 18% from the same period last year, accounting for 85.7% of China mobile phone shipments in the same period, and 45 new listed companies, down 22.4% from the same period last year, accounting for 88.2% of the number of new mobile phones listed in the same period.
It is worth mentioning that, on the end of the month the international market research agency Canalys announced in 2017 China mobile phone market shipments, the released data show that the overall mobile phone shipments in 2017 Chinese market ushered in the history of the first decline, that is to say the domestic mobile phone market began to enter the saturation period.
Earlier this month, the market research firm IDC released the latest data, in the four quarter of 2017, the global intelligent mobile phone shipments reached 403 million 500 thousand units, down 6.3%.
In the list, apple, Samsung, HUAWEI, millet and OPPO were ranked in the top five. Among them, only millet has achieved the growth of shipments.
According to this series of data, it can be seen that the overall shipments of smartphones have declined, both in the Chinese market and in the global market.
An industry analyst told reporters that there were roughly three reasons for the decline. The first is the innovation of intelligent mobile phone has encountered a bottleneck, the longer the update cycle; second is the intelligent mobile phone price increases every year, so that a part of the user originally prepared to buy cash option; third is to identify in full screen, facial recognition, screen is even AI blessing, many consumers in 2018 all manufacturers new look.
According to public data, by the end of 2016, China’s mobile phone popularity has exceeded 96 / 100 people. This means that China is already a stock market for mobile phones, and most people have at least two smartphones, and even a number of mobile phones are normal.
Entering the 2018, the competition for smartphones will be unprecedented. Whether Apple aims to break through the billion, or search for breakthroughs in the Chinese market, apple, Samsung, and even continue to maintain the first shipment of HUAWEI, all need to seize the market through new technologies, marketing tools, price wars or celebrity endorsements.
“This (2018) should be a year of final victory. In addition to the poor share of the ranks, some manufacturers may face elimination.” A mobile phone practitioner told a reporter.
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