Excerpt: What is the key features of China e-commerce market? What is the top 10 websites to choose for businesses in China e-commerce industry? Do you want to know the regional Layout of China E-commerce market? Well, read this article,you will find the answer here.
Content list:
Overview of China e-commerce market development
1, The rapid development of China e-commerce industry
(1) The size of China E-commerce Market
(2) Cross-border electronic trading has achieved rapid development
(3) Promote the rise of China e-commerce services
2, The transaction volume of China e-commerce market continues to grow.
3,The recovery of e-commerce investment at home and abroad
Analysis of innovation about China e-commerce industry
1,Analysis of the ecological distribution of e-commerce innovation
2, Analysis of Regional Layout of China E-commerce Innovation
3, Top 5 Representative enterprises of e-commerce Innovation
2018 TOP 10 Websites of e-commerce platform for business
Overview of China e-commerce market development
According to statistics from China Ministry of Commerce, from 2012 to 2017, the number of online shopping users in China increased from 242 million to 483 million, nearly doubling. The volume of e-commerce transactions increased from 8.1 trillion Yuan to 27.9 trillion Yuan, an average annual increase of 34%. Among them, the online retail transaction volume increased from 1.31 trillion Yuan to 5.16 trillion Yuan, an average annual increase of 40%. And the contribution rate to the total value of retail sales of social consumer goods increased from 17% to 30%. The number of direct and indirect employment driven by e-commerce has increased from 15 million to 37 million.
After years of development, China large-scale e-commerce platform enterprises have begun to build an ecosystem. The platform provides merchants and consumers with full-cycle support and services in all aspects of transaction, payment, logistics, etc. Closely, the Ali, Tencent, Baidu, and Jingdong departments have achieved significant economies of scale.
1, The rapid development of China e-commerce industry
(1) the size of China E-commerce Market
From October 2016 to September 2017, China online shopping sales reached nearly 6.6 trillion yuan. It is an increase of 38% compared with the previous cycle, which is the highest record for China e-commerce market in the same period. Among them, the online retail sales of physical goods was nearly 5.08 trillion yuan. And the online shopping sales of services was nearly 1.49 trillion yuan. The proportion of total retail sales of social goods reached 13.6%, an increase of nearly 30% year-on-year.
The following is China online shopping GMV.
(2) Cross-border electronic trading has achieved rapid development
Cross-border e-commerce in China small and medium-sized foreign trade enterprises has bucked the trend. It also maintained an average annual growth rate of 30% for many years. The emergence of one-stop promotion, platform operation, online shopping business and the combination of exhibitions and other modes have effectively promoted the deep development of cross-border e-commerce. The awareness of e-commerce application in the whole society has continuously increased. And application skills have been effectively improved. The working mechanism of the relevant departments to promote the development of e-commerce has been initially established. A series of policies, regulations and standards have been issued around the topics of electronic certification and online shopping. The development environment of China e-commerce market is getting better and better.
(3) Promote the rise of China e-commerce services
China e-commerce market has grown rapidly these years. And a well-functioning format system has formed. The continuous popularization of e-commerce will directly lead to the development of industries such as logistics, finance and IT. It will also drive the development of sub-formats in the e-commerce ecosystem, such as third-party payment, electronic certification, network information security, and network insurance. A large number of e-commerce service providers promote the development of various nodes in the logistics supply chain. Auxiliary e-commerce services have spawned some new service industries.
The development of China e-commerce industry and international e-commerce in enterprise supply chain will drive the development of e-commerce service industry. A number of Taobao shops have emerged in the vast rural areas of the country. Some villages have developed special e-commerce applications around their own resources and market advantages. Traditional retail companies have entered e-commerce era. The rapid development of information technology in enterprises and industries provides a solid foundation for accelerating e-commerce applications.
2, The transaction volume of China e-commerce market continues to grow.
China National Bureau of Statistics conducted a survey about e-commerce trading platform last year. According to the data, the transaction volume of China e-commerce market in 2017 reached 29.16 trillion yuan. It is a year-on-year increase of 11.7%. Among them, the e-commerce transaction volume of goods and services was 21.83 trillion yuan, a year-on-year increase of 24.0%. The real-time sales data of 20 platforms in the whole network during 2017 double-11 Online Shopping Festival shows that the total sales of the whole network is 253.97 billion, of which Ali, Jingdong, Suning Tesco and Vipshop transaction accounted 95.3%. And the remaining e-commerce platform has a market share of less than 4.7%.
From the perspective of commodity and service e-commerce transactions, commodity transactions are the mainstay. And service transactions are growing rapidly. In 2017, the volume of merchandise trade in commodities was 16.87 trillion yuan, a year-on-year increase of 21.0%. It is also an increase of 8.7% over the previous year. The transaction volume of service was 4.96 trillion yuan, a year-on-year increase of 35.1%. It means an increase of 13.2% over the previous year,continued the trend of rapid growth in the previous year.
The trend of China e-commerce market
After the combination of e-commerce and service products, the bottleneck of information transmission has been opened up. And the efficiency of resource allocation has been improved.
Both the individual and the organization transaction volume maintained an accelerated growth trend. In 2017, the transaction volume of goods and services to individuals was 8.68 trillion yuan. It is a year-on-year increase of 33.1%, an increase of 4.5% over the previous year. The transaction volume of the organization was 13.15 trillion yuan, an increase of 18.6% over the previous year. The year increased by 12.2%.
The rapid growth of personal transaction volume indicates that online shopping has become popular in China. And the rapid growth of organization transaction volume means that the level of business use of the Internet is also rising.
3,The recovery of e-commerce investment at home and abroad
China e-commerce market has experienced a barbaric growth period from 2006 to 2017. In 2016, the global e-commerce industry investment and financing activities have been greatly attenuated, with only 796 investment and financing. And the total amount is only about 9.8 billion US dollars. It is the lowest amount since the year 2013. Year 2017 seems to be the most stable year for the development of e-commerce market at home and abroad. Although the capital market is no longer so enthusiastic in China e-commerce market, the e-commerce development environment at home and abroad is still turbulent. As of August 22, 2017, China e-commerce industry had 603 investment and financing activities, with a total amount of approximately US$12.8 billion.
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Analysis of innovation about China e-commerce industry
1,Analysis of the ecological distribution of China e-commerce innovation
China e-commerce industry includes integrated e-commerce, commorganiztiony e-commerce, cross-border e-commerce, rural e-commerce, industry e-commerce, bulk commodities and rebate navigation.
Commorganiztiony e-commerce:
Commorganiztiony e-commerce is based on the commorganiztiony to carry out e-commerce. It is based on the traditional B2C e-commerce, O2O upgrades, further expanding the role of the Internet in civic life. Each commorganiztiony sub-station of “Commorganiztiony E-Commerce” can independently provide residents with multi-functional applications such as catering, convenience store, fruit, flowers, second-hand, renting, housekeeping, wedding, tourism and other local life services. So operators can quickly gather local Information resources such as enterprises, businesses, and commorganiztiony organizations.
Cross-border e-commerce:
Cross-border e-commerce refers to an international business activity. It contains transaction entities of different customs, transactions through e-commerce platforms, payment settlement, and delivery of goods through cross-border logistics.
Rural e-commerce:
China Rural e-commerce is to graft a variety of resources to serve the rural areas through the network platform. It expands the rural business and service areas, and make it a three-agricultural information service station throughout counties, towns and villages. It includes online farmer’s market, digital farmhouse music, special tourism, special economy and investment promotion services.
Industry E-commerce:
China Industry E-commerce is an e-commerce model that deepens operations in a certain industry or market segment. The commodities operated by the industry e-commerce are all the same type of products. They mostly engage in B2C or B2B business of the same kind of products. Its business focused on at similar products.
Commodity E-commerce:
China Commodity e-commerce is a commodity circulation service through functions such as mobile commerce, commodity e-commerce, payment settlement, warehousing and logistics, financing services, data services, and technical services. Through the integration of big data services, it is the upstream resource. Enterprises and downstream procurement and production enterprises to achieve production and marketing docking, factory direct sales, terminal direct mining, customized production and procurement.
Rebate navigation e-commerce:
Rebate navigation e-commerce and other e-commerce companies to cooperate, on the one hand to give customers rebate, on the other hand to bring traffic to the business.
2, Analysis of Regional Layout of China E-commerce Innovation
The Bohai Rim region is headed by Beijing.
Beijing is the first batch of e-commerce demonstration cities in China. The e-commerce development level ranks in the forefront of the country. And its software and hardware foundation is strong. It is the core e-commerce city in North China. After continuous and rapid development in recent years, e-commerce has become a typical representative and display window for Beijing’s comprehensive competitiveness and information society construction. It has well-known e-commerce companies such as Jingdong, Amazon, VIPshop, Dangdang, and Meituan.
The Yangtze River Delta region is represented by cities such as Shanghai and Hangzhou.
It leads the country with absolute advantages and becomes the cradle of e-commerce practitioners. At present, the four cities of Suzhou, Shanghai, Hangzhou and Ningbo in the Yangtze River Delta region have successively become cross-border e-commerce comprehensive experimental zones. It also has greatly promoted the development of the Yangtze River Delta e-commerce industry. E-commerce enterprises contain Taobao, PinDuoDuo, Suning Tesco and other well-known enterprises.
the Pearl River Delta region
After years of development, the Pearl River Delta region has gradually formed a metropolitan area of e-commerce applications and services such as Guangfo, Shenzhen-Hong Kong, Zhuhai and Macao. The radiation has driven the development of e-commerce in other areas of the Pearl River Delta. E-commerce in Guangdong’s underdeveloped regions, including the east and west wings and the northern Guangdong region, has developed rapidly. It has well-known enterprises such as Vipshop, Yuzi Street and 1 Medicine.
E-commerce in the southeastern coastal areas such as the Bohai Sea, the Yangtze River Delta and the Pearl River Delta continue to grow at a high speed, while the radiation power is gradually increasing, which will promote the coordinated development between the eastern and central and western regions. In terms of enterprise application, under the guidance of the state and government at all levels, with the assistance of e-commerce service industry, it will promote the development of non-payment e-commerce to payment e-commerce and collaborative e-commerce, and deepen enterprise application level.
3, Top 5 Representative enterprises of e-commerce Innovation
(1) ZhuanZhuan (zhuanzhuan.58.com)
Established in 2015, it is a professional C2C second-hand idle goods trading platform. It was independently developed by the 58-Ganji in 2017.
In April 2017, it received a $200 million A round of investment from Tencent.
(2) Shenzhen HaoXuansheng Technology Co., Ltd.(51hxs.com)
Established in 2015, HaoXuansheng planned to build a perfect fresh B2B e-commerce ecosystem, through the aggregation of high-quality fresh merchants, cold chain warehousing, cold chain distributors, online trading platform (good fresh business mall). As a means of media, online and offline promotion and operation, they will create an intelligent supply chain management system to provide safe, affordable, high-quality and transparent supply chain management services for fresh merchants.
In October 2015, 5 million angel rounds of financing were completed.
(3) FeiFan (ffan.com)
Founded in 2014, Feifan is an e-commerce platform under the Wanda Group. It is jointly funded by Wanda, Tencent and Baidu. Wanda Group holds 70% of the shares, and Baidu and Tencent each hold 15%.
In November 2014, it completed tens of millions of strategic investments, and the investors were Tencent and Baidu.
In January 2015, the A round of financing of 1 billion yuan was completed.
(4) Shenzhen Youzi Street Technology Co., Ltd.(youzijie.com)
Founded in 2015, Youzijie is a multi-store entertainment method based on iBeacon’s smart WiFi technology for the traditional offline service industry, including social media and games. It provides a better consumer experience for in-store customers and helps merchant store marketing.
In March 2015, the company completed the 8 million yuan angel round of financing. The investor is Weiguang Venture Capital (Wu Shuguang)
In November 2015, the completion of Series A financing, the investor is IDG Capital.
(5) Beijing Weimeng Chuangke Network Technology Co., Ltd.(freshhema.com)
Freshhema is a “fresh e-commerce” O2O service brand, providing fresh food and catering services through online APP and offline stores.
In March 2016, the company completed a $150 million Series A round of financing with Alibaba.
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2018 TOP 10 Websites of e-commerce platform for business in China e-commerce market
Now that the third quarter of 2018 has passed, has there been any change in the development and survival of e-commerce platforms in China e-commerce market? Now, we will bring you the top 10 of the 2018 China e-commerce platform based on the latest data.
The following e-commerce platform ranking data comes from the statistical website Alexa (www.alexa.cn), the data is the average of the last three months.[Updated: September 2018]
1, Taobao (taobao.com): Global website ranking 10
Taobao is still the largest B2C e-commerce platform in China. Although negative exposures such as fake goods and orders have made Taobao blamed, in the continuous reform of the Alibaba authorities, Taobao, which meets the needs of many consumers, still has strong vitality. .
Attached: Tutorial of opening Taobao C shop
2, Tmall.com: global website ranking 13
Tmall can be said to be a premium Taobao, more focused on B2C. It integrates thousands of brands and manufacturers to provide one-stop shopping services for businesses and consumers. Nowadays, fake goods are rampant, and Tmall’s 100% authentic slogan can really attract some people’s attention. People no longer figure out bargains, but gradually focus on shopping quality and experience, which is gradually becoming one of Tmall’s advantages.
3,Jingdong Mall (jd.com): Global Website Ranking 20
Since it officially entered the e-commerce field in 2004, Jingdong Mall has grown more than 200% for seven consecutive years. However, in 2015, we learned that Liu Qiangdong did not take wages and other measures and reports. This means that the status of Jingdong’s leadership is not strong. However, it has always insisted on operating in a pure e-commerce model and reducing the optimization of the intermediate links, which give us some expectations.
4, Amazon China (amazon.cn): Global Website Ranking 302
Nowadays, the advertisements of e-commerce promotions are flying all over the sky. But Amazon is still doing its own thing. As the largest online retail company in the USA, it is also difficult in China e-commerce market. With the popularization of cross-border e-commerce business, Amazon China becomes a greater energy in the cross-border e-commerce field.
5, Suning Tesco (suning.com): Global website ranking 1089
Suning Tesco is the B2C e-commerce website of Suning Appliance. With the expansion of the business, in addition to electrical appliances, today it also includes categories such as daily necessities. Beginning in 2011, Suning began a strategy of simultaneous online and offline development to continuously increase its online market share. In the future, Suning still has a place in many e-commerce platforms with its strong logistics, physical store experience and after-sales support.
6, DaZhongDianPing (dianping.com): Global Site Ranking 952
After a decade of data accumulation, dianping.com covers most of the country’s food and beverage merchants. However, year 2015 is a year of burning money in the O2O fast food industry. With the ELEME, Baidu take-out, Meituan, etc., the foundation of DaZhongDianPing is only its massive merchant information, many years of comment content and loyal customers. Although it solves the user’s needs, on the other hand, there are more and more websites that solve user needs. So it is difficult to maintain without a stronger support point.
7, Dangdang (dangdang.com): Global website ranking 2076
Dangdang is a well-known comprehensive online shopping mall. It was jointly invested by the famous domestic publishing organizations Kewen Company, American Tiger Fund, American IDG Group, Luxembourg Cambridge Group, and Asian Venture Capital Fund (formerly known as Softbank China Venture Capital Fund).
Since its official opening in November 1999, Dangdang has expanded from early online book sales to online sales of various categories, including books, audio and video, beauty, home, mother and child, clothing and 3C digital, and hundreds of categories, ten thousand kinds of goods. In terms of logistics, Dangdang achieved “111 All-Days” in 600 cities across the country, and realized the second-day arrival in more than 1,200 districts and counties. The cash on delivery (COD) covers 2,700 districts and counties across the country.
Dangdang was officially listed on the New York Stock Exchange on December 8, 2010. Then it becomed the first B2C online store in China to be fully online based and listed in the US.
8, ETAO (etao.com): Global Website Ranking 8811
ETAO is a price comparison service launched by Taobao. Currently, it provides merchandise purchase and payment portals for major e-commerce platforms. It also incorporates some shopping guide consultation and after-sales functions. It has become a trend to guide users to purchase with product evaluation articles. ETAO network ranked eighth in this list, which also shows that users have a strong demand for price comparison services.
9, YHD (yhd.com) has been merged into Jingdong: global website ranking 5547
After Wal-Mart controlled the YHD, the YHD has nothing special compared to many other B2C e-commerce websites. Though we can always see it in price wars. Advertising is the main means of making it public. It has gradually declined from its peak in 2013. And it seems to have returned to the 2012 level.
10, Vipshop (vip.com): global website ranking 4640
Vipshop positions itsself as “a website dedicated to special sales”. It is offering new one-stop shopping experience every day with a discount of up to 10% and a time-limited buying mode. Coupled with its “zero inventory” logistics management and seamless interface with e-commerce, Vipshop will take root in the e-commerce field in a short period of time.
Vipshop will cooperate with well-known domestic and foreign brand agents and manufacturers to provide low-cost, high-quality and popular brand products to Chinese consumers. Every day, 100 brands are authorized to sell in discount, including fashion, accessories, shoes, beauty cosmetics, bags, home textiles, leather goods, perfumes, 3C, mother and baby.
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