The annual summit meeting of China’s digital entertainment industry was held in Xiamen, Fujian, in from January 10th to 11th, during which the “2017 global mobile game industry white paper” was published. According to the data, China in 2017 has become the world’s largest mobile gaming market.Mobile gaming industry becomes a new flashpoint.
According to the white paper data, China Mobile game market revenue in 2017 amounted to 14 billion 636 million US dollars.This is almost two times of the US market which is 7 billion 700 million US dollars. With absolute superiority China is becoming the world’s largest mobile game market. The three or four and five ranked Japan, South Korea and the UK.
China Mobile game has become the 2017 China game market goers”. In 2017 the rapid growth of mobile gaming game revenue, driven by mobile gaming and mobile gaming events and other derivative income growth. The overall market size is coming to an explosive growth, with a breakthrough of RMB 45 billion yuan. And the growth rate is more than 250%.
The “white paper” says, this is the first time China Mobile game market size beyond the traditional end of the tour gaming market. It means the mobile gaming will become the new trend of the future development of the gaming industry.
In addition, the mobile two – sub game market continues to grow at a high speed after the 2016 explosive growth. And the growth rate of the market is over 60%. The white book predicts that the market scale of mobile games will continue to grow at a high speed with the expansion of the increasing consumption of young users.
According to Zhang Huaihai, director of the online publishing Supervision Department of the State Press and Publication Administration of radio and television, the total revenue of China’s game market reached 203 billion 610 million yuan in 2017, an increase of 23% over the same period last year. Xiao Hong, the chief executive of the perfect world, said: “for the new generation, games will become part of the more and more important entertainment life.”
About AI Digital:
AI Digital is an award winning China digital marketing agency based in Shanghai and Sydney.Working across all aspects of the marketing solutions like Baidu SEM,Wechat marketing,Weibo marketing,online advertorial marketing, China PPC and so on, we will ensure you have a solid marketing strategy together with perfectly delivered campaigns. AI Digital will transform your China online marketing to increase your lead generation, brand awareness and market engagement.