Baidu advertising is Similar with Google Adwords.It’s one section of Baidu SEM.Once you search the keywords online with Baidu search engine, it exhibits 2 types of outcomes – Baidu ADS (Baidu paid search) as well as Organic (no cost).
With Baidu advertising (Baidu paid search) ,We are able to attract the Chinese audiences who are seeking products or services.And the Baidu advertising will primary them to brand’s Chinese website page together with your product/services offered by the brand.
The Baidu advertising cost is not high.You can also see the results directly,as it will lead traffic to your website.So every Baidu advertising cost will get reward.
Normally,you are likely thinking why would I use the Baidu paid search? Because I can use some thing basically can perform the same for free such as organic search.
Why brands need Baidu advertising/Baidu SEM
The answer is simple: Competition! With respect to the products or services you promote, the Baidu search engine optimization consultant will also tell you that it’s important to use Baidu paid search.
We are sure to by now confirm for you that it will be more efficient to incorporate Baidu ADS into the marketing plan.Setting up cost effective along with well planned Baidu ADS promotions you can rank right on top of search results.You may also achieve more inside with your Baidu SEM than organic easily. They have proven that Baidu ADS along with Natural and organic must be considered when you are conducting marketing upon Baidu or even Google.
Our services of Baidu PPC | Baidu SEM
1,Set up Baidu advertising account
Thinking how to get Baidu advertising account of your brand? To ensure a smooth application process, AI digital will get in touch with Baidu. We offer your benefit making the entire course of action simple. We will also send reasonable structure of Baidu ADs campaign. Baidu advertising account structure not only affects the quality score of the Baidu account,but also affects the CTR. Unreasonable Baidu ADS account structure will make it difficult to analyze the data.So we will optimize the Baidu ADS account structure for our clients.
2, Set reasonable budgets for Baidu ADs
Different industries have different competitors and audiences. And Every brand has its own marketing objective. That’s why we need to set Baidu ADS budgets according to clients’ needs and marketing needs. And also different ranking of Baidu ADS will lead to different results for the online marketing campaign. So different keywords need different ranking. For example,brands keywords need to be ranking at the first place of the searching results.
3, Building monitoring system for Baidu paid search campaign
According to your brand’s strategy and objective,we will build Baidu paid search monitoring system. As we know,brand researching should be at the starting place of our Baidu SEM initiatives. So We are going to study your business and your own brand history. We will also research your products or services . Then we study your current advertising goals. We believe that it is important to build data monitoring system for Baidu SEM account .This can assure that the Baidu ADS can achieve brands’ marketing target. In our team,we have already established scientific monitoring system for every client.
4, Optimize keywords to save Baidu PPC cost
To get higher ROI,we need to control the cost. We know that Baidu advertising cost is not high, but we don’t want to waste every cent. We need to make sure that cost of Baidu advertising spend at the right place. So we will keep controlling the Baidu advertising cost and make sure that it’s not wasted. When we researched one new Client’s Baidu PPC account,we always found there was at least 10%-20% wasted Baidu advertising cost. So we will find out the invalid cost of Baidu PPC and adjust it.
5, Refine the ADs to improve the quality score of Baidu ADs
With the lowest investment,get the highest reward ! This is the goal that every business want to achieve. If the quality score of Baidu SEM is high,then we need to pay less to get higher ranking. Higher ranking means more clicks and traffic. And low CPA means that the ROI is high. We will improve the Baidu paid search quality score. We will also reduce the CPA of Baidu paid search with our professional Baidu SEM team.
6, Data report, monitoring & analysis for Baidu PPC campaign
In order to get more leads or orders, data report and analysis is really a key step. Our Baidu SEM team will use traffic analyzing tools. For example we use Google Analytics and Baidu Index to monitor the data. We also drill down into the data.Then we discover the possibility to improve your Baidu advertising campaigns. With our efforts and our professional team,we have already helped our clients get more leads or orders with the same budget.
Porfolio
The project of Baidu PPC we have done
Baidu PPC monthly report
Baidu SEM budget planning
Baidu and Qihoo PPC Account Overview
Baidu PPC for Real Estate Industry (keywords research)
Baidu PPC Account Optimiztion (Trend)
FAQ
The question you may ask about Baidu PPC
What is the main difference between Baidu and Google?
1, coverage
Baidu is a Chinese company, and Google is an American company. Google is currently operating in Hong Kong, China. Google provides Internet search, public cloud computing technology and advertising services internationally. Baidu provides Internet search services and advertising services in China and Japan.
Also Baidu account about 85% of China’s online search market, while Google accounts for about 10%.
Baidu continues to lead the Chinese Internet search market, and Google remains the undisputed leader in the world.
2, language
Although Baidu can be used outside of China, it does not allow any other language except Chinese. This is the main limitation of Baidu, because English is still the largest common language in the world. Google aims to serve the entire world and provide translation services in other languages for those who cannot read English.
Language is also the main part of the difference between them. Baidu is China’s leading search engine, and Google is the world’s leading search engine. Some users outside of China may use Baidu, but can only use Chinese to read and search. From an international perspective, Baidu has allowed SEO to give priority to Chinese websites and to cite a few foreign websites. And Google will consider everything.
3. Censorship
Another major difference between the two companies is that the system of censorship is different.
The Chinese government is very limited in what information is transmitted to the Chinese audiences. Baidu strictly follows the regulations of the Chinese government. On the other hand, Google is not very keen on reviewing materials and has always been popular with freedom of speech.
4, different goals
In addition to making money through paid advertising, both search engines have different goals. Google will encourage the sharing of information, encouraging unique content, the relevance of information and the diversity of sources. Baidu has always implemented their own network products. Encyclopedia first, Baidu knows the second, Baidu Forum third, and so on.
In summary:
1. Baidu is a Chinese company and a search engine for Chinese and Japanese users. Google is an American company and an international search engine.
2, Baidu can only use Chinese, and Google has a variety of languages.
3. Baidu is more censored than Google.
4, Baidu’s own product weight is high, Google is more tolerant of diverse information.
5, product user experience is different.
The story of Baidu:
Can I manage Baidu PPC like Google adwords?
Basically, Baidu PPC and Google PPC are quite the same in terms of rules and process. But when we consider the execution, they are very different.
Censorship: When you want to open a Baidu PPC account ,you need to submit your business’s information with files. Baidu will check everything manually. So it takes much more time for Baidu on account registry and ads.
Different KPI: on Baidu, you will see some KPI doesn’t exist on Google. The most important one is Baidu Quality Score and data of the Baidu Business Bridge
Language barrier: You need to know Chinese to manage Baidu SEM.
What is needed to create a Baidu PPC account?
a) the company business license or certification
b) the screenshot of company information on Gov website with stamp
c) the screenshot of Chinese website home page and landing page
d) need to translation to Chinese and signature+seal
What do I need to prepare to open a Baidu PPC account
To set up a new Baidu PPC account, Baidu will charge its clients 5600 RMB as initial payment. This includes 600 RMB setup fee and 5000 RMB initial deposit. Depending on the business and nationality of the company, Baidu will check different documents of the company. And this can take a few days, sometimes even 1 week to settle up everything.
Another important thing to prepare is the keywords list. Because it will also take quite a long time for Baiduto check the keywords. It’s better to prepare the keywords list at least 3 days in advance if you have a deadline for start Baidu SEM campaign.
What is the cost to open a Baidu PPC account?
Baidu will first charge SEM advertisers to settle an initial payment of 6000 RMB for account registry and deposit in the account. Expenses afterward will depend on how you manage the campaign.
About cost:
The way Baidu calculates the cost per click is quite the same as Google does.
Your cost per click = (bid price of competitor) * (quality score of competitor) / (your quality score)
What data should we focus on?
Baidu has its own analytics platform. You can get multiple information from a report of Baidu PPC. You can find all the KPIs including impression, click, CPC (cost per click), CTR (click through rate), cost, the conversion rate on a daily basis.
