(1) basic concepts
Massage machine is a combination of meridian massage and modern high-tech technology. It develops a machine that simulates hand massage. It enables people to enjoy comfortable massage and relieve fatigue easily and conveniently, so as to achieve health and fitness effects. At present, electric massager appliances are mainly divided into two categories: the full-featured massage chair with the function of comprehensive and superior performance, and the relatively small, functional and flexible handheld massager appliances.
(2) the development of the industry
Since twenty-first Century, massage appliance industry after decades of market development, the world has formed in North America, Europe, East Asia and Southeast Asia, several major consumer areas, and in the production area, with Chinese rise as a world manufacturing center, global massage appliance industry chain began to shift to china. At present, the production of massage appliances in Taiwan has basically completed the transfer. Japanese manufacturers have gradually withdrawn from the production of low price products such as massage small appliances, mid low end massage chairs and so on, focusing on the development and production of massage products such as high-performance full-featured massage chairs.
(3) the trend of industry development
The development of the future massage industry is expected to show the following trends:
The increase in product popularity
Health industry is the sunrise industry in twenty-first Century, with the development of economy and the improvement of people’s living standards, health care has gradually become a kind of social life philosophy, not only in China, massage appliances worldwide with massage health care function is gradually accepted by consumers, the product market penetration is expected to show a continued upward trend.
The occupancy rate of the massage chair is up
Massage chair massager with in the market share of the largest and highest value-added products, can simulate the “pushing, kneading, knocking, buckle, pinch” massage, almost all massage function, is a master of massage appliance in the product, set the industry’s most advanced technology concept. At present, the price of massage chairs in the market varies from thousands of yuan to one hundred thousand yuan. As the price is high, the proportion of consumers is still less. In the future, the proportion of massage chairs in massage products will continue to rise with the global economic recovery, the improvement of consumer income level and the enhancement of health awareness.
Technical enhancement of products
With the aggravation of the market competition, manufacturers need to through the quality standard, application of new materials and new technology products and improve the processing technology and other ways to improve the composite function of massage chair, massage small appliances convenient, differentiation, fashion, advanced technology to enhance products, improve product quality get rid of low grade, homogeneous competition limitation. The massage chair manufacturers like spring impressions are also getting bigger and bigger, and the word of mouth is getting better and better. At the same time, smart home, personal health cloud management and other innovative technology concepts continue to emerge, and also provide new research hotspots for the technology development of the industry, and promote the technological progress of the industry.
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