Ice and snow sports are the core of skiing, including skating, ice hockey, ice pot, snow field and so on. At present, more than 16 provinces have been carrying out ice and snow sports in China, and in the ice and snow season of 2015-2016 years, the number of ice and snow sports in China is 30 million. From 2010 to 2016, it was the golden period for the development of the ice and snow movement in China. The number of participants and the new sports facilities increased year by year by bidding for the Dongfeng of the Beijing Winter Olympic Games. 7 years, the domestic people skiing compound growth rate as high as 139.68%, the year 2016 up to 15 million 100 thousand passengers, skiing skiers number three of 3 million 280 thousand years of growth. In the construction of ice and snow sports facilities, after the Winter Olympic Games announced in 2015, 108 new ski resorts were added, the first increase of 20%. With the pace of “North South show westward expansion accelerated,” three hundred million people to participate in winter sports “has become a reality, driven by the mass base to expand and improve the level of competition in the industry is expected to double, China snow in the Winter Olympic Games in Beijing will enter the peak period of development.
Winter sports in China at the upstream end of the equipment and equipment market is mainly occupied by foreign brands, mainly engaged in domestic construction and maintenance of facilities; in the downstream end of ice and snow events in recent years in China’s rapid development, in December 2016, China’s first large-scale comprehensive winter project event Chinese Snow Series officially opened in September 2017 in preparation stage. The appearance of the tournament will promote the development of Chinese winter sports occupation; and the downstream end of the ice and snow sports tourism is an important part of the national fitness program, with the help of policies to encourage future huge value.
In the statement to bid for the Winter Olympic Games, China put forward the grand goal of “three hundred million people on ice and snow” to the International Olympic Committee. At the same time, the sports industry in 13th Five-Year planning also explicitly mentioned in the snow sports as the focus of development, vigorously support the building snow venues, in 2020 when the ice industry reached 600 billion yuan. According to the Olympic Committee’s data, the total budget of the 2022 Beijing Winter Olympic Games is about $3 billion 100 million, and the construction budget of the stadium is about $1 billion 510 million. In 2017, the Beijing Winter Olympic Organizing Committee started the commercial development plan, the overall preparation work will be started gradually, the ice and snow sports heat will continue to rise. General secretary Xi Jinping paid great attention to the development of the ice and snow industry and studied the Zhangjiakou Winter Olympic Games in the early 2017 Spring Festival.
In 2016, three regions in Northeast, North China and northwest occupied more than 70% of the national skiing resources in the north, with the help of the unique climate advantage of the north. The number of ski resorts in the Northeast has always ranked the top of the country, which is closely related to the emphasis on the popularization of ice and snow movement in the three provinces of the northeast. Heilongjiang mainly has included in the senior high school entrance examination sports skating compulsory project, and from the beginning of 1978, Heilongjiang launched the “millions of young ice activities.
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