1, the principle of good faith
Sincerity is not only the basic principle of Weibo marketing, but it is also the basic principle of doing anything and doing any interactive communication. Weibo marketing strategy is absolutely a long-term act of annual calculation. A good friend on Weibo is like a friend in reality. A good reputation is wealth. It takes time to build a good reputation, but no good reputation can be achieved without genuine interaction.
- The principle of optimistic and cheerful
In reality, we can find that people are more willing to make friends with optimistic and cheerful people. The interaction on Weibo is no exception. In addition to the “jealousy” of your optimistic and cheerful, no one will hate your sense of humor, no one will hate you to share happiness with him.
3, the principle of tolerance
Tolerance means the atmosphere and the gentlemanly manner, and the harsh meaning is mean and “dictatorship”, and few people like the harsh character. Of course, tolerance does not mean that there are no values, does not mean that those who do a “half-heart”, on the contrary, you should have a clear value view, and adhere to the values, not drift, sway. A good example is that Google’s insistence on “no evil” values has earned it a great reputation. Wobble, drift with the principle of sincerity contradict, it is bound to bring serious damage to the brand image. The principle of tolerance requires Weibo marketing practitioners to make friends on micro-blog, regardless of their friends’ political orientation, moral outlook, and character characteristics. In the choice of topics, try to avoid sensitive topics such as political “left” and “right”, homosexuality, ethnic relationship, feminism and so on. Although you have a clear-cut view, you may as well press it aside. Even if Google has a distinct personality, it will not refuse its opponents who are politically opposed. 4. The principle of personality charm
To make the promotion of many enterprises and individuals in the promotion of micro-blog, so Weibo marketing competition, the monotony of the marketing will make the audience boring, only those who have the personality charm of the Weibo account (which is actually the account behind the Weibo Marketing) to stand out. As in real life, the most valuable core part of a personal “brand” is personality charm. According to American presidential election studies, the personal charm of the presidential candidate is one of the key factors for the American people to vote in the election. The role of Weibo marketer is very important, because he or she is the image ambassador of your company. His personality charm represents the personality charm of an enterprise.
5, the principle of benefit
Things that meet the inner needs of the fans need us to create. DELL, for example, often releases some discounts and seconds of information through micro-blog.
- The principle of interest
In fact, we found that no matter in the foreign twitter, or in the domestic Sina Weibo and Tencent micro-blog, the humorous videos, spoof pictures and funny videos always win the public’s favor — men, women, old and young alike. It’s good to share these fun things with your friends, and there’s no harm. In general, the marketing message containing the content of the advertisement requires an interesting approach and a call for everyone to participate. Users do not love too official, the lack of interest in the topic of dull as ditch water, micro-blog, Weibo fans will come to far, no fans concerned and forwarded to the Weibo will lose its true meaning, there is no Weibo content forwarding share will no longer have the marketing value, and share their automatic speaking seems to spit out the topic, but also as the adjustable foot fans appetite, read some of their broadcast content will laugh.
- The principle of interaction
Weibo’s award winning forwarding is always the main way of Weibo interaction, but in essence, more people are concerned about prizes, and do not care about the actual propaganda content of enterprises. Compared with the award, Weibo operators seriously reply to the message, feel the fans’ thoughts and arouse their fans’ emotional identity. It’s like communication between friends, and it takes a long time to produce a subtle emotional connection, not a benefit connection, a lasting and strong connection. Of course, the fans will be more loyal with some benefits as feedback,use Weibo advertising to promote the campaigns which will give fans materials reward,the weibo advertising rates is not high..
8, the principle of innovation
Weibo is a newly emerging thing that has been commercially applied in the world, and with its own expansibility, micro-blog’s marketing mode has great exploration space. To seize the opportunity and to innovate effectively, we can benefit easily from it.
- principle of keeping heat
In order to keep Weibo information in a certain degree, you can deliberately set up some questions for others to answer questions, or even set up some debates and quarrels, so that your message and its reply will continue to cause waves and vibrations.