The market share of traditional enterprises has becoming smaller and smaller. Now traditional enterprises have begun to go on the road to the online marketing. So the online marketing competition has become increasingly fierce. Businesses are trying to minimize the cost of marketing. As a cost-effective soft marketing mode in the network era, the Advertorial marketing is very popular with the business enterprise. If we want to make the marketing of Advertorial more effective, we need to summarize the method of Advertorial marketing. And then we will explain how the soft marketing should be carried out.
1,the analysis of the market
Soft news marketing is also a marketing behavior. Making market analysis is very important. Analyzing the characteristics of users can better plan the topic of soft article, and then choose the correct media strategy. They have their own areas of expertise, such as many sporting goods mall is facing the sports loving people, most of the baby mall are facing the mother of the crowd, different enterprises have big difference in the marketing demand, marketers should not only imitate others, even in the same industry. Market analysis will also have a lot of different.
2,the planning of the soft news topic
The planning of the topic of Advertorial should be more accurate to grasp the characteristics of the user group. Or plan the topic according to the marketing guide. The business should make sure the user trust them.If the enterprise is very mature, should pay more attention to the promotion activities and features of the product. If the topic of the article is to promote the brand, pay attention to public relations communication , outstanding corporate social responsibility. The soft topic is very broad, think hard then you can write a good article, it can be difficult to explain in words. When the goals we are promoting are different, the emphasis should be different.
3,the planning of the online advertorial marketing
The planning of the online advertorial marketing is the media strategy that the Advertorial spreads. If the market strategy and topic are already clear that the next step is the planning of the online advertorial, it can be easy to do this step. But some companies only pay attention to the soft article,they ignore the importance of online advertorial marketing. Finally they said the effect of soft marketing can not see, blame publishers suck. Many companies do not have the strategy department or they don’t have experience about Advertorial marketing. That’s why they can’t achieve the best results.
4,the quality of writing in Advertorial
The quality of writing in Advertorial can be written in Advertorial according to the strategy of Advertorial. A copywriter with professional knowledge background is needed. It is not difficult for people who have experience in soft news writing. They only spend a little energy and time, and need to be patient and careful to ponder. In fact, the writing of Advertorial does not pay much attention to the character of the text, more critical is the understanding of the industry and the precise grasp of the selling point of products and services.
5,the release of the online Advertorial
The release of the soft news is releasing written manuscript to planned media.What we need to do is to choose the right media.For example,We need to choose some online media with high UV and PV.And we need to choose the media which have our potential target audiences.
6,the evaluation of the effect of the online advertorial
The evaluation of soft news is actually one of the most concerned problems of enterprises. But how to evaluate the effect of soft news marketing, we should evaluate the brand and sales, website traffic and telephone consultation. Generally, the assessment of the effect of the Advertorial is from a long period of time to study, and at least it requires a couple of weeks.