Chinese website is usually first step for doing business in China. It’s an import part for digital marketing in China.In the construction and operation of an enterprise website, it sometimes ignores some problems inadvertently. Those neglected problems often affect the later stage’s Baidu search engine optimization and development, and some of the problems we neglect are of great value.
The enterprise Chinese website is the enterprise a sign on the Internet, allowing more users and enterprises to know you, understand you, so the enterprise website construction is more and more important for enterprise.
Enterprise website construction is becoming more and more popular. No matter what type of enterprises are starting to build their own enterprise website platform, there are more and more disadvantages from here. So what are the most easy points to be ignored in the optimization of enterprise website? The following will be analyzed.
- The content of the website is not updated for a long time
Website content is a very important point in the construction of enterprise website. Some enterprises are indifferent to their websites, and few things are updated, even if there are some original things. The content not only can not attract the user, but also let the enterprise put in some unnecessary manpower and material resources. Some enterprises think that if they update the website, they will get little results later, because the content is not practical and the content quality is not high.
To make a successful website construction, the point is to let it live, regularly updated content, and add some pictures in some paragraphs, this seems not only more abundant, but also enriched the content of space above.
- The website title only describes the name of the enterprise
The name title is the website, it is crucial for the website optimization, website optimization keywords for his role in enhancing the rankings, I see a lot of enterprise website title only wrote a business name, to analyze from the perspective of China SEO, this is a pity.We generally can place on the site of important keywords at the beginning, the enterprise name is placed in the end.
Keywords such as AI digital blog, want to do is Baidu SEO optimization, so when setting the title can be set to SEO optimization AI digital blog, and the user through the keyword search on Baidu to our website, the word construction of this website will be rosy display, can attract users to click.
3,website Banner pictures do not change
Many companies like to add some Banner pictures to their websites, but once they have been put on it, they don’t change for a long time. If you like your online users to see it on several occasions, you will see all those pictures.
Although adding some pictures to the website is more vivid to the integrated website video, it is not possible to move for a long time. In fact, only half a month to adjust the belief will give your website the unexpected effect.
- The problem of Chinese website design
Many enterprises’ websites are designed with lots of designs. Even some business websites like to use high-end, atmospheric and high-grade designs. In order to show their strength, they use animations, pictures, frame and so on.
But too many animations and pictures can make web pages open slowly or even fail to open, which will cause users to close the page directly, and such a website can’t keep customers. Everyone knows that animation will take up a lot of space, each user is like a web site with clear, concise and rich content.
When designing the font, China website builder must not be too small or use some special fonts, which will make the visitors feel tired when browsing the web content.
The search function in the website only don’t search the title, but also need to have the normal function of search content, some customers to enter a content search to the content they want, or there is no result, which makes users very disappointed!
For the pictures used in website products, we must ensure that its clarity is high, and also ensure that the image area is larger.
Site 301 redirect is very important, especially on the home page, in order to make the website optimization home page weight not scattered, we can use 301 redirection technology all links will be redirected to a page of the link, and in dealing with the dynamic link pseudo static, you can also use this method.
6, 404 pages
The 404 page is the main user access on the website links, 404 error page feedback server, as long as there is no general revision of the website or delete pages is not 404, but just in case, we need to create a 404 page for the web site.
For users, we can set back home page or click into content page on the 404 page, so as to prevent users from shutting down the web page when they enter the 404 page when they visit the website.