We all know that data analysis of Baidu promotion is very important. The general search engine optimization focus on traffic (IP), page views (PV), IP antecedents, keywords,Landing page details,site entrance,exit,geographical, time and other data analysis and make optimal adjustment.In fact,the extension of the data can speak, and they can tell us exactly which part of the Baidu promotion is not done well.Web data analysis is also an important task for Baidu pay per click promotion accounts. Because Baidu pays more attention to the effect of bidding, because every click is expensive. If the data analysis is not done well, it will waste a lot of Baidu advertising cost. How to advertise on baidu?What should I pay attention to in the analysis of the data analysis of the Baidu promotion account?
The conventional extended data analysis need attention, if we can use the free promotion to achieve better promotion effect, it can effectively reduce the cost of Baidu promotion.In fact, Baidu marketing combined China PPC and China SEO need a lot of skill. There are five main points in the data analysis of the extension account:
1,analysis of the volume data
The first thing to do is to ensure that Baidu has enough exhibition volume. First of all, we need to let more people search you. If the amount of display is too low, it will prove that the selected search engine and keywords have problems. The selection of search engines first analyzes the match between the audience of the website and the use of the search engine. The mainstream search engine has a group of specific people to use, in order to ensure that a good effectiveness of the Baidu promotion. Then it is the key to the keywords, to see if the keywords in the promotion account are too small, or the bid is too low.Keyword selection can be used to roughly understand the number of search keywords index; keyword price adjustment can be adjusted according to the keyword analysis tool of the promotion account. By increasing the price of more search engines, increasing the number of key words and adjusting the price of key words, we can solve the problem of low display.
2, analysis of clicking rate data
Click rate = click / show. When CTR is too low then you can determine the basic problems is likely to be caused by the low quality of the account, the specific situation is probably not to be able to fill in the creative keywords to attract users to click, as if to improve account through compliance, can improve the quality of my article keywords effect [in front of the promotion of the quality of the account and factors of the real factors affecting the quality of Baidu, Baidu has a smooth degree of mention, and written in more detail, this article is not to repeat.
3,Analysis of average click price data
Average click price (CPC) adjustment is one of the important means to control the promotion cost. Controlling the CPC of all key words is very necessary. First we want to find out the words with too much cost and too many clicks, because the consumption of these words is relatively high. Now Baidu promotion account has the function of keywords monitoring, we can try it. After keyword monitoring, we need to adjust the price of keywords. What we should notice is that the best place for each bid is two to three days data bits standard, because the data on that day may be one-sided. By constantly adjusting the price and optimizing the quality of the key words, we can find the best promotion position with the lowest price.In this way, we can effectively control the CPC and save more cost for the overall Baidu promotion.
4,Analysis of conversion rate data
Conversion rate = amount of information / click. The amount of information may be the number of telephone calls, or the number of message messages, or different promotional purposes, such as registered users. There may be several factors when the conversion rate is too low. First of all, we need to analyze whether the problem of keyword selection or landing page production is not enough to attract users, or the combination of keywords and landing pages is not ideal. If so,China website builder can help us to design the landing page.The process of analysis can be combined with the length of page access, and other promotional data, such as the bounce rate of web pages. Then the corresponding optimization adjustment is made according to the results of the analysis.
5,Analysis of final transformation cost data
The final conversion cost = the amount of consumption / information of the promotion account. This can calculate the information cost of the promotion account. If there is a technical level, you can calculate the conversion cost of a certain keyword. In this way, you can know which words have a good promotion effect and those words cost more. Then go back to analyze the high cost keywords which are not done well. Make the corresponding adjustment.
I said at the beginning: in fact, the Baidu promotion data can will speak, they can accurately tell us which part of the Baidu promotion work is not good. Once again, it is particularly important to reiterate that the data analysis of the website promotion, especially the Baidu promotion account, is particularly important. If you can do a good job of detailed data analysis, it is not far from the excellent extension staff.