Weibo marketing links the interests of the user and the enterprise better, and emphasizes the stickiness, the aggregation and the interaction. For the promotion of Weibo, Weibo is not only as information dissemination channels, push a single information, and then let the user passively accept, this is not Weibo’s function of this type of marketing, of course, is not a permanent solution. How to make your Weibo marketing strategy more effective and focus on the initiative of the Weibo platform is more important.
The communication, timeliness and interactivity of Weibo marketing make the way of communication more convenient for the netizens. Weibo marketing can use the most concise meaning of their products and services spread in this fast-paced living environment, users seem to have lost interest to spend more time to browse your information, therefore, Weibo promotion with one of the most simple way to put the network promotion to achieve better communication, effective information, precision marketing.
1, about the followers
The growth of real fans depends on the long-term effective maintenance and operation of Weibo account, the active mining and connection of potential audiences, the positive shaping and propaganda of brand image, and the excellent Weibo promotion strategy and Weibo activity plan. Suggestions for precise positioning of the potential audience, active attention to active target users, potential users will follow the existing users and potential users, competing products users, loyal fans etc. classification for different categories of users contact strategy, according to different categories of users choose different advertising promotion strategy.
2, about the post
The number of Weibo is not much more than the essence. When someone set up Weibo, they didn’t locate the theme at the beginning. Today, Weibo is very good, so Weibo user is built. Tomorrow we may feel that Weibo is good. The construction and operation of the site Weibo is somewhat similar, personal webmaster always think this is good for the exchange, a also did not succeed. When we make Weibo, we should also be attentive, because a person’s energy is limited. The content of chaos is only a waste of time and energy, so we need to do well and blow hard to get good results.
3,about the quality of interaction
Weibo’s charm lies in interaction. It’s dangerous to have a group of fans who don’t speak, because they will become fans who don’t read your content slowly, and finally, they will probably leave. Therefore, interaction is the key to the sustainable development of Weibo. The first thing to pay attention to is that corporate information can not exceed 10% of Weibo information, the best proportion is 3%? 5%. More information should be integrated into the content that fans are interested in. Be good at answering the comments of the fans. We should actively look at and reply to the comments of Weibo fans and be concerned about the dynamics of the fans as well. Since it is interaction, it has to interact, and there will be a coming. If you want to get more comments, take a positive attitude towards the comments, and the comments are also a respect for the fans.
4, About Weibo campaigns and activities
The purpose of Weibo activities is to enhance interaction and layout activity, so that more users can pay attention online and participate in interaction under offline, which will lead to the two spread. It is suggested that different activities should be set up according to the purpose of different activities to locate different activities target groups. And take the station to promote, outside the station promotion (vertical forum, community, SNS), offline promotion and many other ways.
5,about the operation of Weibo
Weibo account operations team each division of labor including copywriting, planning, customer service, and promotion of art, but also the need for both users and fans do interactive reply, regular contact, information recording, advertising push, accurate positioning, potential users of the active mining, directional exposure, diversification of the diversification of role and task greatly to increase the difficulty of the operation. It is suggested that according to the actual needs of the enterprise, choose a suitable intelligent Weibo marketing tool to help the Weibo operation of the enterprise account,such as Weibo advertising(Weibo ADS).As we know weibo advertising rates is not high.
Business blog operators must first change their ideas – enterprise Weibo is not a “claim” tool, but a “give” platform. Now Weibo has hundreds of millions of people. Only those Weibo that can create value for visitors can be valuable. Then Weibo will achieve the desired business purpose. Only by recognizing the causal relationship can the enterprise benefit from the enterprise Weibo.
Take Weibo into an interactive platform, through training, stimulate the audience and between the common interests and hobbies, to serve as the starting point to organize information, resulting in a highly viscous marketing platform in service based interest and knowledge among the implant products, and the manufacturing strategy of continuing topic, time agglomeration effectively its own customers, enhance the user attention repeat probability.