About Baidu advertising,ADS writing is very important,It’s high related to CTR because it will attract users to click the Baidu paid search ADS.High CTR will reduce the Baidu advertising cost.Creative writing should not be stereotyped and mutual imitating copying every rhythm. We should not not being imprisoned by the current patterns and trends can we continue to innovate and break through.
Consumers like a product like this, and advertising is the first impression that the product gives to the consumer. Want your advertisement to attract the attention of the consumer, unless there is a good idea, otherwise he is like a boat that is swallowed by night, soon drowned out the shadow.
The idea in competitive advertising is creativity. For Baidu PPC mangers, creative writing is not difficult,online Baidu pay per click, where competitors can copy. But a good creative writing is not as simple as it is imagined. There are also several articles about creative writing. There are many articles in our blog. Some people are constantly asking whether there is the latest creative writing introduction. Let me introduce you to some creative writing routines today.
Protruding selling point
No matter what products or services we offer for doing business in china, we must first collect all kinds of data, such as parameters,functions, characteristics,needs and so on,and then summarize the selling points of their products based on these data. But in creative writing, we can’t express these selling points directly, but we should show them with a prominent way, such as interest, maybe the effect will be different.
For example, the following two examples, health and money is fast selling point. But the word “health” and “the fastest”, basically speaking, should been wrote in a better way. If you can add a word to it, it is easy for visitors to feel intuitively.
Every visitor’s purchase behavior is accompanied by large or small demand, and sometimes they even can’t perceive why they want to buy, or no one can provide them with a reason for buying. This requires us to find out the needs of visitors through search terms, and display and even exaggerate demands according to their selling points, and then let visitors generate that is what I want to see, or this is the idea of products that I want to find.
For example, a visitor search for Java training, I directly give him a list of the ten major issues that the students are most concerned about. How much does it cost? What do you learn to do? How much money can you earn after learning… Visitors who are concerned about the answers to these questions are sure to click on the advertisement.
The visitor wants to know: what can I do to make money? I told him: we can make money by joining us!
The ranking of wedding photography? We are the ten best. If you don’t have to say the first, I’ll write that I’m NO.1.
The effect of hyperbole is very good
Exaggeration can be said to be a common creative writing technique. Not only internet advertisements, but also TV ads often use exaggeration to improve the effect of advertising. It can make people have a deep impression on the function of the product, this is a proven formula.
For example, use numbers to express exaggerated effects. After 120 days training,He will get 30,000 salary per month.
In fact, we should not only be limited to the expression of the effect of the product, but should be considered from a number of dimensions. Lists of things that can be associated with this product can be slightly exaggerated if they can be added to the selling point, such as taste and vision.
Many people love to watch a lot of fun, like to watch people fight. We can compare our products with competitors to highlight their own advantages, and to increase the visibility of our products and ads.
If it works well, it is likely to get a “win-win” result. There are no lack of such examples in the history of advertising. For example, Pepsi Cola and Coca-Cola’s 100 year Coca Cola war can grow together with each other. There are also BMW and Mercedes, the two tycoons. On the occasion of BMW’s 100th anniversary, its old rivals sent blessings on the Mercedes: “thanks for the 100 year competition!” 30 years without BMW, it’s a bit boring! ” And BMW also hit back with the same picture: “I’m not born, and I am old.” It is to be said to entertain both the public and the brand.
What is creativity? AI DIGITAL reckon that creativity is a sense of creation or innovation. Creative writing should not be stereotyped and mutual imitating copying every rhythm. Only by not being imprisoned by the current patterns and trends can the innovation and breakthrough be continued.