Soft marketing, also known as flexible marketing, is relative to the traditional large scale hard marketing. The fundamental difference between “soft marketing” and “hard marketing” lies in that the active side of soft marketing is the consumer, while the hard marketing initiative is the enterprise. Soft marketing is an effective tool for digital marketing in china.
Soft marketing includes soft news marketing, soft news marketing is a large category of soft marketing, but it can not represent soft marketing.
Soft marketing is relative to the “hard marketing – hard advertising for companies to promote themselves in a friendly way, dilute the marketing process in the commercial activities, respect the consumer’s feelings and experiences, to the public at the same time provide valuable content, soft power construction, build social enterprises.
Soft article is a kind of style with some kind of commercial motive, and the marketing of soft article is the marketing activity which aims to achieve the purpose of marketing or exchange through soft article.
Now, in this flood of Internet era, It is easy to build a website, but it is very difficult to manage a good website. The promotion of the website is a big headache for each stationmaster. We all know that the effect of soft news marketing is very good, but few people really do well, because soft news marketing has its key points, it is difficult to grasp the effect. Today AI digital will talk about how to grasp the four elements of soft news marketing, so that website traffic can be doubled.
1, the attractive title is the basis for the successful marketing of soft news
The content of soft articles is richer. If there is not enough attractive title, it will be useless. The title of the article is like the LOGO of the enterprise, representing the core content of the article, which directly affects the success or failure of the soft news marketing. Therefore, in the first step of writing soft news,we should give the article a title of temptation, shock and mystique. Although the title to be tempting, but should not forget the content.
2, the article is typesetting clear, the ingenious distribution of small headlines highlights the focus
High quality soft typesetting should be rigorous and orderly. Let’s imagine that a more untidy article with even typesetting will not only make readers difficult to read, but also give people a sense of unauthority. Therefore, in order to achieve the purpose of soft news marketing, the typesetting of the article should not be careless. It needs to achieve the most basic coherence. It is better to mark the subtitles on every topic, so as to spit out the key points of the article and make people appear at a glance. In terms of choosing words, if we need to convince others, it is better to add “experts” and “a certain professor” and so on.
3,Seize the hot spots and use popular events and popular words as the topic
Since the “Jocie Guo” incident was launched, the major websites and newspapers began to publish relevant news reports. The search volume of search engines will also increase, so whoever will seize the current hot spots first will succeed. The hot spots of current events, as the name suggests, are timeliness, freshest and hottest news. For example, recent events such as “Xiaoyue Yue” and “Chinese School Bus” can be used as themes of soft news. “Xiao Yue Yue incident” can be used to talk about human nature. Chinese school buses can lead to “made in China” problem. Popular words are the same which are able to capture the user’s psychological, cause the attention of the user.
4, the natural integration of the content of the advertisement, do not make the user dislike
Why should I put this in the end, because it is the most difficult part of the author to put the content of advertising into the article. Because a high level soft news is to make readers read without feeling of ads, that is to be “soft”. After reading, readers can also benefit a lot, and think your articles provide a lot of help for him. This is not meaning that adding the advertising is the last step.Before writing soft advertising in content, make clear the purpose of advertising. If you don’t have excellent writing skills, the advertisement of soft news should not be put at the end, because if the content of the article is not attractive enough, the reader may not have read the page at last.
