Weibo has big potential value for doing business in China, and his value is to be seen in a multidimensional way. A sleeping lion is really need too much noise to wake it up, while micro-blog did enlighten the people and promote social fairness, the role of public opinion, micro-blog from this perspective is a great epoch-making product, this is the development of the Internet brings value.
The essence of marketing is to organize the production of products according to the needs of the market, and to provide the products to the customers. But in the Internet industry, market demand and market supply are always unbalanced. Here are 3 steps to make Weibo marketing valuable.
- Data oriented and emphasis on results
Results – oriented, whether it’s the company’s official Weibo, media Weibo or product Weibo, all with the number of fans, forwarding, conversion rate of the main assessment of KPI. The boss said, let’s make a new media department. Then there are several people who are responsible for copywriting, design and media,with the expectation that tens of thousands of fans and high conversion rate.
- With emotion as the guidance, focus on brand connotation
To meet the needs of the users, Weibo not only get fun but also can get the benefits. the number of Weibo fans is easy to do. But it’s not easy to brand and penetrate the user’s heart and get a sense of identity. Weibo matrix also needs a good form and style.
- Based on human nature, emphasis on Interaction
Human nature is beautiful and ugly, the key depends on how you understand. But human nature is common, to understand the human nature can grasp the situation. Cheap, hunger, fan culture is the root of millet.
For Weibo marketing strategy, we should also learn about self mockery, funny, star friends, family and colleagues. It’s clear to you: you do one thing at the time to let people know how hard you work, you eat the chicken, the car you drive, you and your colleagues to a new conference to discuss the document into the night, you put the user as a parent family to report. I call it top marketing, because it’s closest to my heart. In addition, some vertical community marketing effects may not be bad. For example, you can make brand marketing in bean paste, you can do car marketing at home of cars, you can also talk about China SEO knowledge on our Baidu seo blog.
However, for some friends would like to start business in China, there are a lot of opportunity sina weibo advertising, there is company to be flexible to respond to market changes, focus, fine, vertical, regardless of how the product form evolution, content is king, WOM are unshakable marketing purposes, remember to have good quality product quality, is the so-called 6 products +3 marketing +1 grinding.