In 2017, the water heater industry achieved a high growth. According to the data, the retail sales of the hot water heater industry reached 74 billion 900 million in 2017, up 13.5% from the same period.
On 2017 the water heater industry, electricity and gas is the keywords. With a low initial cost, low threshold, high adaptability, electric water heater has been occupying the position of leader of water heater. This position with the coal gas and other energy structural reforms, eventually replaced by gas water heater.
Gas water heater: maximum growth driver focus on high-end transformation
The rapid development of gas water heater industry in 2017 is complementary to the accelerated coverage of natural gas pipeline network and the multiple benefits of the energy structure reform. In addition to the frequent attention of the policy easterly, the trend of consumption upgrading is also gaining momentum in the increasingly mature gas water heater industry.
Xinyikang data show that in 2017 the gas water heater retail sales reached 34 billion 430 million yuan, an increase of 13.9%, the first super heat, become the largest growth in the whole water heater industry driving force.
In the increasingly mature industry background, gas fired water heaters are also seeking the development of quality in the trend of quality, including high-end, intelligent, and become the landmark of gas water heater transformation.
For example, focus on high-end kitchen electric FOTILE, with a magnetic water heater has long been “ripped the high-end water heater market foreign brands occupy the hole, and successfully got a space for one person in the market; Haier is more focused on the transformation of high-end brand, and has been very fruitful, Xinyikang data show that as of 2017 November Haier, in the water heater market in retail sales accounted for 18.73%, ranking the first; long-term gas appliance industry Vanward and BOSCH jointly established Guangdong Huambo on May 2017 officially put into operation, can help companies achieve high-end layout, enhance profitability.
It can be seen that gas water heaters are gradually getting into the high-end market through a series of ways of product innovation, structural adjustment, resource integration and so on. According to the PRC data show that in 2017 1-11 months, gas water heater retail price rose 11.92 percentage point to 2938 yuan.
Electric water heater: a slight decline in the overall scale of “healthy bathing”
Compared to the burning heat of the momentum, the electric water heater appears to be somewhat bleak. From the data statistics, in 2017, the output of the whole electric water heater industry reached 28 million units, and the total sales volume was about 22 million units, a slight decline compared with 2016, and the total sales volume exceeded 26 billion yuan, compared with 2016, it had an increase of nearly 5%.
In general, the development of the electric water heater market is still in a relatively stable situation. On the one hand, the complexity of Chinese market determines the gas water heater can not completely replace the electric water heater, especially the three or four level and the rural market cannot be laid in a large number of natural gas pipelines, electric water heater or have great advantages, and has a broad market space even in Norway Teng, the relatively mature one or two the secondary market, most of the installation of two water heaters will be reserved for the family, a number of electric water heater. On the other hand, the industry leading brands represented by the United States and Haier are innovating intellectually and personalize on the products, together with the continuous sinking of the brands on the channel, so that the electric water heater market still has incremental space.
It is worth mentioning that “healthy bath” is becoming the next electric water heater industry to seize the mouth. Including Haier net washing water heater, AO Smith water heater, anti fouling beautiful living water heater, FOTILE, cherry, gentle, and so on in many domestic and foreign well-known water heater manufacturers are paying more and more attention to “clean water” function, anti corrosion, filtration sterilization, etc. heavy metals, soft water can become a key target. It is understood that the current “health” characteristics of the electric water heater brand reached 20, in the sale of common models to reach 200.
It can be seen that whether the heat or electricity is heating, the whole water heater industry is constantly shuffling and reforming in 2017, and the industry market competition order has gradually become benign. It is foreseeable that the home appliance market in 2018 will step into the accelerating period of upgrading. In this process, the cultivation of quality innovation and rational consumption concept will be more important. For the water heater industry that has just entered the right track, its pressure on manpower, resources and technology input costs is still not small. The final consideration of enterprises will be comprehensive strength in products, scale, service and brand.
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