“IDC China smart home equipment market quarterly tracking report” shows that in the first quarter of 2018, China’s smart home market output reached 29.89 million units, an increase of 26.3%. Among them, video entertainment equipment and other (large and small household appliances, etc.) accounted for 87.4% of the total output; in addition, smart speakers, smart lighting and temperature control equipment grew fastest. It is estimated that the smart home market will reach 150 million units in 2018, a year-on-year increase of 35.7%. It is estimated that by 2022, the market will exceed 300 million units, the main growth comes from home security monitoring, intelligent lighting and smart speakers.
The potential of the development of the smart home industry has attracted many capitals. Google, Apple, Microsoft, Samsung, Huawei, Xiaomi, Meizu and many other technology companies have entered the market. Under their efforts, the global smart home industry is promising. At the same time, the continuous development of mobile communication technology continues to provide strong technical support to the smart home industry, including 5G technology, Bluetooth 5, next-generation wifi standards, etc. have a clear commercial timetable.
One of the fastest growing is smart speakers,which in the first quarter of 2018 was nearly 210% year-on-year, with an overall shipment of over 9 million units. China’s smart speakers shipped 1.8 million units in the first quarter of 2018, becoming the world’s second largest market for smart speakers.
Alibaba shipped 1.1 million units in the first quarter of 2018, occupying the third place in global shipments and the number one position in China. China’s smart speaker market will continue to grow, with a year-on-year increase of more than 60% in the first quarter of this year. Xiaomi, which uses mobile phones as its core business, has a small love speaker. In the first quarter, it shipped more than 600,000 units and occupied the second place in the Chinese market.
Globally, “safety and control” and “energy or lighting” (55% and 53%, respectively) are the first choice for smart home applications, while “Entertainment and Smart Connect” ranks third (48%). “Health” and “smart appliances” tied for fourth place (all 43%).
After the rapid development of the smart home market in 2017, on the basis of accelerating the intelligentization of single products in 2018, the equipment with voice interactive function and interconnection function will be significantly increased, focusing on smart home appliances and smart speaker products.
Major Internet manufacturers have launched smart speaker products, which seem to be the battle of speakers. In fact, it is the “enclosure movement” from the voice platform to the smart home ecology. Through the access of multiple home interconnection platforms to the voice platform, the number of devices and users covered by the voice platform is rapidly expanded.
The potential of the development of the smart home industry has attracted many capitals, including traditional hardware companies, Internet companies, and real estate home improvement companies have rushed to the smart home market. Google, Apple, Microsoft, Samsung, Huawei, Xiaomi, Meizu and many other technology companies have entered the market. Under their efforts, the global smart home industry is promising. At the same time, the continuous development of mobile communication technology continues to provide strong technical support to the smart home industry, including 5G technology, Bluetooth 5, next-generation wifi standards, etc. have a clear commercial timetable.
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