In February 8th, the analysis report on home appliances online shopping in 2017 was published in Beijing. It is understood that in 2017, the scale of B2C home appliances online shopping market (including mobile terminals) reached 490 billion 600 million yuan, an increase of 27.6% compared to the same period last year, and the penetration rate of home appliances online shopping has reached a new high of 26.5%.
The report was jointly issued by the Ministry of industry and information technology, sadi Institute and China electronic newspaper. The report showed that the sales of air, ice, washing and color four increased by 50.4%, and the net purchase of color TV was more than 40% for the first time. From the point of view of the growth, white people have the fastest growth in all kinds of products. Among them, the retail sales of the air conditioning line increased by 119%, the refrigerator reached 52%, the washing machine reached 47%, and the kitchen power was 54.6%. But the growth of color TV, mobile phone and tablet computer with consumer electronics is slowing down, and it is almost in the stagnant state from the point of view of retail volume.
In 2017, the biggest change in the online shopping market is the vigorous development of the online channels to the offline, especially in the effective expansion of the rural market. “Home appliances online shopping report” shows that in 2017, the national rural retail sales of 1 trillion and 240 billion yuan, a year-on-year increase of 39%, of which the household appliance category contributed significantly. The report shows that as of 2017, the Jingdong set up a Jingdong home nearly 8000 stores for the county town and village market, Suning opened suning.com County town of nearly more than 2200 stores, Taobao nearly 30 thousand rural village Amoy point “as the basis, to self recovery to some well-known household appliances to the countryside with. “Home appliances online shopping report” pointed out that the business channel is expanding with natural low cost, high efficiency and more comprehensive categories, and more scientific analysis means, which has changed the rural household electrical appliance retail pattern. In 2017, the concept of unbounded retail, new retail, smart retailing and other concepts rose. Their essence is integration online and offline. Online and offline integration of home appliances online shopping takes the lead in the rural market.
In recent years, domestic electric business giants are looking at the rural market, and Jingdong, Tmall and Suning are widely distributed in rural areas. At the same time, as major businesses have entered new retail stores, online sales and the real economy have been fully opened. At the February 8th regular press conference, the spokesman of the Ministry of Commerce said that we should improve the level of e-commerce development in rural areas and better play the role of e-commerce in promoting rural revitalization. This shows that the potential of future rural household electrical appliances online shopping has great potential.
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